The first name you will have in your mind when someone will ask you about social media must not be Google + but if you are planning to improve your business market; it is most necessary term for you and your business.
You must be thinking that why I’m telling so..
…Don’t worry I will give a full description of why we should start using Google + from today..
Let me first tell you in brief about Google Plus..
Google + is an active social networking service launched 3 years before on June 28, 2011 and owned by Google Inc.
…Most of people among us have thinking that there are a lot of social networking websites like Facebook, Twitter, LinkedIn and Pintrest to use; so why should we choose the Google Plus..
If you are thinking like that then let me tell you that you are missing a very big and beneficial opportunity that can drive a huge targeted customers for your business..
Why Use Google +
#1 Active Google + Users
Ok let me tell you why you should use Google + for making your content marketing..
According to a survey; there are around 400 million users in Google Plus at current, out of which 250 million are active users and half of the users sign on daily in their Google Plus account..
…It means we can generate a huge traffic from there and number of active users are also increasing day by day. As per the survey there is 34% of growth per year in Google +.
#2 Active Email Users
We also know that number of internet users are increasing daily that we can not even think of and as number of active users is increasing; people have started using email services..
…Email is most intergral part of internet world today…
We use the Email services as the identity to the internet world. For every sign up in any website like Facebook or Twitter it asks for the Email address of yours to verify..
Gmail that is owned by Google Inc. is one of most used email services today and it is also related to Google Plus also..
There is an interesting fact that every single person that has an account in Gmail is also having account in Google + with same email address and it is the best opprtunity for you to generate the traffic from there..
How Google + can be Beneficial for your Business
#1 Google Hangouts
You can make use of Google Hangouts for your business..
..You are thinking that what is it? Actually it makes you able to do live video confrencing among as many 10 peoples at no cost; you just need a good internet connection and a Google + account..
This can help you to contact your dealers, suscribers or customers free, even you can also participate in hangouts started by others..
#2 Google + Pages
As you make your personal profile in Google +, it also allows you to create a Brand Page of your business and it is necessary to setup your profile first to building your business page…
..There are a lot of benefits of creating your brand page on Google +
There are a lot of customers already there for whom you are searching for. It means there is a large number of user base of your business category that can be your target.
…You must have heard before that less user=less competition.
It is only 3 years of existence of the Google Plus and there are only few business owners that are using Google + professionaly and perfectly. So there is very few competition for you to target your desired audience.
..And now best advantage of your brand page is that your customers can find you on all google platforms like: Google Maps, Google + and even through a basic search also..
Google + for Search Engine Optimization
Most asked question by newbies is social media signals really effect google rankings?? Actually Google is one of most used search engine and around 2.2 trillion searches are searched over an year and its increasing daily.
…I must say yes; Google + effect your search engine ranking and search engine optimization on Google..
You know search engine keep track on what is happening on Google + and now content with most shares and +1s also appearing in search result also. Google has also announced Authorship Rank for website owners in which author name is also shown in search results with website.
Google gives high priority to the content that is written by author that have more followers than the content written by less follower author and least to the content with no author..